Wilson developed a new racquet technology, where subtle wing-like groves were built into the outer frame of the racquet. When hitting the ball these grooves would slightly flex giving the littlest amount of cushioning and spring at the same time.
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New racquet technology is measured in the smallest increments of change, and we needed to find a way to let consumers know that this subtle difference can elevate even the best of players. Making you rise above the competition with precision and elegance, or with brutal and unforgiving force.
ELEVATE YOUR GAME
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You can feel it the instant you pick it up, it grows with every swing, every flick of your wrist, every muffed shot that still somehow drops exactly where you intend. Suddenly the game between the game in your head and your game on the court just vanishes. Suddenly, you're flying.
Introducing the revolutionary Wilson WnG, the only racquet with a Feather Spring frame that lets the string bed flex to cushion every shot, giving you the power to play above your competition.
Icon Branding​
For the new wing technology icon, we wanted to create an icon that was simple, elegant, ownable, and straight to the point. The two racquets create a wing-like shape, resembles a 'W', and gives off both calm and sinister look at the same time.
