We are currently helping SHEIN & Klarna take over Europe this summer.
We created the Summer Oasis concept, a place for people to come escape the city, prepare and get inspired for their summer vacations, and treat them selves to a little taste of the VIP resort summer lifestyle. We developed the concept, concept identity & communication, OOH, activations, designed the pop up, layout and managed the PR & influencer campaign.
The Summer Oasis is taking place in four different countries, with a surprise location and event to be revealed at the end of the summer.
ACTIVATIONS
We helped consumers discover new looks, get makeovers and fashion tips and let them indulge and kickback with gelato, drinks and enjoy being pampered. Every Friday and Saturday we have local DJs playing live to set the scene. We also have a professional selfie booth with tips on creating the best content possible.
MARKETING, PR & INFLUENCE​
Beside ongoing social content, key influencers take part in the event openings and have staggered talks and events throughout the pop-up to key the consumers engaged.
We generated pre and ongoing hype from relevant channels and partners.
Helped oversee brand​ story, design and create icons and communication.
Created the OOH & DOH campaign content
RESULTS​
We saw between 2500 and 4500 store visits per day, greatly surpassing their previous pop up in London, which averaged 400 a day. 85% of all visitors downloaded the app, over 150 media clips were shared with an estimated 16 million impressions.