Pinnacle Vodka has over 40+ playful flavors, but our suburban shopper was intimidated by how to use them. Especially because vodka traditionally takes itself so seriously. Year one, we made it easy to make it fun. Year two, we empowered her to unlock the full playful potential of every occasion with Pinnacle cocktails. 

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A COCKTAIL CAN

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We took the rocket science out of mixology and created Pinnacle Delight-ology: the art of mixing delightfully easy cocktails. Then made it seasonally-relevant and scalable, achieving record participation from the field.